The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child’s mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for the past 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by our staff and customers to support patients facing cancer. Through our efforts during this decade-long partnership, we've supported nearly 500,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Bergstrom Subaru Oshkosh Dedicated Locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Oshkosh Area Humane Society, Neenah Animal Shelter
United Way, Make-A-Wish, Father Carr's Place 2B Mother Teresa Center
Susan G. Komen Drive for the Cure, Aurora Cancer Center - Vince Lombardi Cancer Clinic
Feed the Body, Feed the Soul - Brad M.
Bergstrom Subaru Oshkosh, along with others, were part of a event to packaging bags of rice for local food pantries serving local families in need. During the 12 hour event, we worked a 2 hour shift alongside our fellow coworkers and other volunteers. The mood was fast and upbeat with the help of the dueling piano's playing contemporary songs and encouraging the volunteers to sing along. I had never done an event like this before, and had seen other Subaru retailers doing similar events and was glad that I was able to participate in this event. After the event was completed, a grand total of 224,448 pounds of rice was bagged and packaged! This event truly lives up to its name...it definitely fed the souls of every volunteer. We are looking forward to participating again next year and making an even bigger impact.
Continuing Subaru Loves to Help - Jim B.
I wanted to submit a quick thank you to Bergstrom Subaru Oshkosh and their Subaru Loves to Help program! We have been able to utilize the generous donation throughout the year for our families that we help throughout the year. Here are some pictures of volunteers preparing for the children's needs as they get ready for school. These items are worth more than gold to these children. Bergstrom Subaru Oshkosh, THANK YOU from the many children and families that you have helped through our partnership.
The Subaru love is something to be thankful for at this time of year. - Emily G.
We received a frantic call from our daughter who said that our Outback had died and that they were in the Culvers drive thru. As I tried to calm my daughter down, my partner called Bergstrom Subaru Oshkosh to get some assistance. The service department had closed for the weekend and were told that someone would reach out on Monday morning. I decided to head to Culvers to see if there was anything that I could do to get the Outback started and to calm my daughter. As I was on my way, my partner called and said that our delivery specialist, Brad, had seen the message, called and said that he was on his way to help. Brad assured my partner, and our family that we were going to be taken care of and not to worry. I was shocked, but grateful that he was on his way to help. I arrived and tried everything that I could to get the Outback started...to no avail. Within 10 minutes, Brad showed up with his trademark smile and told us not to worry. I said that I couldn't believe that he had dropped everything to come and help us. He gave me that reassuring smile and said, "That's what we are here for. You are part of the Subaru family, and we take care of our own." I have never had this type of response from any other vehicle brand before and this made me realize that I will never own another brand vehicle except for a Subaru! He hopped in the Outback and noted that the battery was dead and that we needed a battery jump. He positioned his vehicle in front of ours and connected the battery cables and was able to successfully and safely jumpstart our Outback. We all breathed a sigh of relief and Brad suggested that we follow him to the retailer so our Outback could be checked out on Monday by the service department. We jumped back into the Outback and our van to follow Brad back to Bergstrom Subaru Oshkosh. Little did I know that Brad had called his service manager and secured a loaner vehicle so our family wouldn't be inconvenienced. Everything happened so quickly and efficiently that in my shock, all I could do was give Brad a hug and say "Thank You!" My kids, mother and partner all agreed...Bergstrom Subaru Oshkosh is our retailer for life! But more than that, they are part of our FAMILY! As I think back on this, I am reminded that true service doesn’t end at the retailer door. It shows up when you are stranded in the Culvers drive thru, and someone decided that helping is simply the right thing to do.
National Arbor Day and Bergstrom Subaru Oshkosh - James B.
WOW! I am so thrilled to say that my two favorite entities, National Arbor Day and Bergstrom Subaru Oshkosh, teamed up for a great cause! This year we were able to select a tree that was specifically chosen for this area by the National Arbor Day Foundation, and then when the time was right, we were able to pick up our tree from Bergstrom Subaru Oshkosh. Our retailer had 100 trees to be reserved, and at the day of pick up...only 4 trees were unspoken for! I got to the retailer early to get my tree, but to sit and watch the fun of others stopping by to pick up their trees. Kudos to Bergstrom Subaru Oshkosh and their team organizer who had an amazing set up and the directional signage was very helpful. Not only did they have the trees ready for pick up, with the new 'parents' name on the specific tree, but they also had a Bake Sale to benefit Make A Wish. So, not only did we get our reserved tree, but some sweet treats too. There was also a free take away, a biodegradable pot with a seed packet for flowers! Thank you again to the National Arbor Day Foundation and Bergstrom Subaru Oshkosh for your amazing work!
Subaru Loves the Earth/Earth Day clean up - Jim M.
Bergstrom Subaru Oshkosh truly lives the Subaru Love Promise and this year's Earth Day clean up was no different. I have been a proud Subaru owner and this year I was lucky enough to have my service at the same time as the Bergstrom Subaru Oshkosh team was out picking up trash from the frontage road and around their buildings. It made me very happy to see many of the team members out in their safety vests and picking up garbage that had either been dropped by careless drivers or blown around from other locations. I was energized by this amazing group of team members who picked up around 6 big garbage bags of trash to go and do the same in my own neighborhood. Kudos to Subaru for making Subaru Loves the Earth a big part of their daily/weekly/monthly/yearly focus. I have looked into ways that I can do the same in my own neighborhood and to get others excited to help beautify the Earth. Bergstrom Subaru Oshkosh always has shown their support to their brand and to their communities. Oshkosh is very lucky to have Bergstrom Subaru Oshkosh! I look forward to seeing what Bergstrom Subaru Oshkosh has in store for next year's Subaru Loves the Earth!
Coats and Shoes, making a HUGE difference in kids in need. - Jim B.
Thanks so much to Bergstrom Subaru for their great generosity to Fr. Carr’s. The donation of coats and shoes, over the past couple of years, have been such great gifts to many children and teens. Just a few examples of people who have been helped are: A family with seven children ages 5-11 (two sets of twins) came as refugees to Oshkosh in fall of 2023. They came with few belongings and moved here from a warmer climate, so had no warm jackets. With the timing of their arrival, they missed out on any local programs to get coats. Their dad had started working, but a large amount of his pay was going to rent and utilities. When the children were able to receive coats from the Bergstrom Subaru Oshkosh partnership, it was a huge relief. The smiles were definitely worth more than any payment. You cannot put a price on that! A contact at the local public middle school became aware of a few students who did not have warm coats and knew their families were struggling financially. She tried to find help for them, but again many of the programs were either finished or out of supplies, and Fr. Carr’s was able to get coats to them -thanks to Bergstrom Subaru Oshkosh! Another family moved to Oshkosh from Afghanistan. The agency helping them was able to find coats for everyone in the family except one teenage boy. The look of joy on his face when he was given one of the coats was priceless. This is why we are so very thankful and blessed to have Bergstrom Subaru Oshkosh as a committed partner. There are many families who are trying very hard to keep their bills paid and their children safe, warm, and fed. Fortunately there are programs and food banks to help feed families, but with increased housing and utility costs, people struggle to buy many other basic needs. The coats and shoes are such great gifts to the children. We are so grateful to Bergstrom Subaru Oshkosh for their kindness and generosity. These are just some of the amazing and far reaching benefits our partnership with Bergstrom Subaru Oshkosh has accomplished. We are very blessed to have such a wonderful partner. THANK YOU Bergstrom Subaru Oshkosh!
Subaru Loves Learning - Jesse P.
Once again, Valley Christian School was blessed and honored by receiving the Subaru Loves Learning grant to help our teachers provide learning aides for their classrooms. Our teachers were able to get some of the following items for their respective classrooms: weighted stuffed animals for those anxious students, wobble stools, books for classroom libraries, Chromebooks and necessary charging stations, hands-on language arts materials, math manipulatives, varied levels of books for classroom library, sensory/regulation tools, whiteboards and markers, and percussion hardware and mallets. Our teachers also received a much needed 'Teacher Survival Kit' during Teacher Appreciation Week. The teachers especially enjoyed the sweet treats! We are very happy to have such a great partnership with Bergstrom Subaru Oshkosh.
Bergstrom Subaru Oshkosh - An Incredible Community Partner - Brenda K.
Bergstrom Subaru Oshkosh staff were thrilled to continue their longstanding partnership with the patients of Aurora Oshkosh Vince Lombardi Cancer Center this past month. On June 23, several representatives of the Bergstrom team drove to the cancer center in vehicles filled with warm, soft blankets and notes of support for local blood cancer patients. The Subaru Loves to Care Initiative has partnered with The Leukemia & Lymphoma Society (LLS) across the U.S. for the past 10 years in support of LLS’ mission to cure blood cancer and improve the quality of life of patients and their families. LLS staff member, Shannon Ratchman, joined the group and was inspired by the number of Bergstrom Subaru customers who engaged in writing “hearts of hope” messages for local patients. She felt such a “spirit of compassion and collaboration around something so much larger than ourselves”. Bergstrom Subaru Oshkosh has gone beyond the delivery of blankets and notes for patients, and has opted to support the LLS Urgent Need Program, Pediatric, which will provide financial relief to blood cancer patients to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, etc. On behalf of LLS and the patients and families we serve, thank you for your continued partnership through the Subaru Loves to Care program. We truly couldn’t do what we do without your support, heart and unwavering commitment to our community!
Bergstrom Subaru Teams Up to Support Local Community - Shellee B.
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Oshkosh, this is a harsh reality. Helping others strengthens communities, which is why Bergstrom Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Bergstrom Subaru have helped nearly 900,000 children and adults in urgent need. On 01/22/2025, Bergstrom Subaru donated 150 coats & 150 shoes/socks to Father Carr's Place 2B. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Drive for a Cure - Judy T.
I was able to attend the Drive for a Cure event that my Bergstrom Subaru retailer was involved with. It was fun seeing many familiar faces at this amazing event. This team, along with other team members, over the course of 2 days was able to raise over $40,000 for Breast Cancer Research. This was accomplished by driving different vehicles on a pre selected course. I was surprised that this event has a lifetime donation of $660,000 to Breast Cancer Research. This event brings many people together...recent diagnosed cancer patients, current cancer patients under treatment, cancer survivors and those that have experienced the loss of a loved one to cancer. Hearing many stories from these people has helped me be grateful for what I have and for my health. I was able to talk with another participant who was carrying a photo frame with him. I asked why he looked both happy and sad. He said that he and his wife have always attended this event religiously. Then they received the news that his wife had breast cancer and even through the treatments they made a promise to attend the event. This past year, his wife passed away from cancer. He said that he made the promise to his wife that no matter what...he would still attend the Drive for a Cure event and would bring her along. I watched this man walk out to an available vehicle to drive, open the passenger door and buckle his wife's photo in the passenger seat. Then walked to the driver's door, got in and let the emotion wash over him. Then he drove off with his wife by his side as he had done so many years before. I never realized just how much of an impact this event had until that moment.
Did Bergstrom Subaru Oshkosh go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
